If you run a Latino-owned business in the US, sooner or later you ask the same question: how much does a website really cost? Quotes range from "free" to numbers that scare you, and nobody explains what each one includes. This guide lays it out plainly, so you can decide calmly.
What you actually pay for in a website
A website is not a single payment. It is several pieces, and it helps to know them before you ask for quotes:
- The domain: your address online, for example
yourrestaurant.com. A .com usually costs between $10 and $20 a year. - Hosting: the server your site lives on, paid monthly or yearly depending on the provider.
- Design and build: the work of creating your site. This is where prices differ the most.
- Extra features: online ordering, reservations, appointments, payments, WhatsApp, a client portal. Each one adds value and cost.
- Maintenance: updates, security, backups and small changes over time.
When you compare quotes, always ask which of these pieces are included. Two quotes that look different often cover very different things.
Three ways to get your website
1. Build it yourself with a website builder
Platforms like Wix or Squarespace let you assemble a site from templates. It is the fastest way to start, and you pay a monthly fee.
It works well if you need something simple to show your business. Keep in mind the time it will take you, and that advanced features (ordering, reservations, multiple languages) usually need pricier plans or add-on apps.
2. Hire a freelancer
An independent designer can build a site to your taste. Prices vary a lot with experience. Ask who owns the site at the end, who maintains it, and what happens when you need a change later.
3. Work with a company that builds custom
Here the site is designed from scratch for your business and connected to what you need to sell: bookings, orders, lead capture, WhatsApp. It is a bigger investment up front, and in return you get an asset built to grow with you.
What changes when your business is Latino-owned
A Latino-owned business in the US has an advantage many don't use: it speaks the language of a huge community that searches in Spanish. To make the most of it, your site should:
- Be in Spanish and English. That way people find you whichever language they search in, and nobody leaves because they couldn't read your menu or services.
- Put WhatsApp within reach. It is the channel your customers already use every day. A WhatsApp button, or better yet a WhatsApp AI agent that answers 24/7, turns visits into conversations.
- Look perfect on a phone. Most of your customers will find you on their phone.
- Show up on Google. A beautiful site nobody finds doesn't work for you. It needs to be built right under the hood so Google understands it.
A bilingual site costs a bit more than a single-language one, because it is more content and more work. For a business that serves Latino customers, it is usually one of the best returns.
What it costs with GrowJolt
Here are our real prices, so you have a reference:
- Your first website, custom and ready for Google: from $999 one-time payment.
- A platform for your industry (restaurants, med spas, real estate or law firms), with bookings, ordering or lead capture depending on your business: from $2,499 one-time payment.
- You own the code. It is not a rental you pay forever: it is an asset of your business.
Note: price may vary with complexity or features. Does not include hosting, database or maintenance.
To see what is included for your type of business:
Questions to ask before you hire anyone
- Will the site be in Spanish and English?
- Who owns the domain and the code when the project ends?
- What does the price include, and what is paid separately (hosting, maintenance, features)?
- Will the site be ready to show up on Google?
- Can it connect to WhatsApp, bookings or online ordering?
- How long will it take, and how will I see progress?
The short version
What a website costs depends on what you need it to do for your business. For a Latino-owned business in the US, the most valuable things are a bilingual site, connected to WhatsApp, fast on a phone and built right for Google.
If you want a clear quote for your business, book a free call. In 30 minutes we look at what you need and send you a written proposal with scope and price.